Everything for Amazon Sellers—in One Base.

The Amazon Account Health Rating (AHR) is a single number Amazon assigns your seller account to express how close it is to deactivation. Amazon describes it as “a snapshot of your account’s risk of deactivation based on compliance with Amazon policies. It’s a color-coded score, ranging from 0 to 1,000…” (sell.amazon.com, checked 2026-07-28). Higher is safer. The score moves when policy violations land against your account and when your customer service and shipping metrics drift past Amazon’s published targets. ...

FBA size tiers are measurement categories Amazon assigns to a packaged unit from its unit weight, dimensions, and dimensional weight. Since January 15, 2026, the US store has eight: Small standard-size, Large standard-size, Small Bulky, Large Bulky, and four Extra-Large bands. The tier sets your fulfillment fee, storage rate, removal and disposal fees, and inbound placement fees — which is why a tenth of an inch can move a product between two fee schedules. ...

Two of Amazon’s 2026 sale dates are confirmed and already behind us: the Big Spring Sale ran March 25–31 and Prime Day ran June 23–26, its earliest start since 2021. The two events still ahead — Prime Big Deal Days and Black Friday Week / Cyber Monday — have no announced dates as of July 28, 2026. What Amazon has published is the thing that actually constrains you: the Q4 inbound deadlines, the first of which (AWD for Big Deal Days) falls on September 2, 2026. Plan against the deadlines, not the dates. ...

There is no single Amazon shipping cost calculator, because “shipping” on Amazon means three unrelated cost lines: freight-in (factory to fulfillment center), FBM postage (your shelf to the buyer’s door), and MCF (Amazon fulfilling orders you sold somewhere else). Each has its own tools, and a tool built for one bucket cannot price the other two. Scope note. This guide covers the cost of moving boxes. It does not cover Amazon’s platform fees — referral, FBA fulfillment, storage. Those live in a separate comparison: Free FBA Fee Calculator: which one to trust, which scores Amazon’s official Revenue Calculator against the Helium 10, Jungle Scout, AMZScout and SellerApp equivalents. Use that page for platform fees, this one for freight and postage; together they cover landed cost. ...

For most cross-border Amazon sellers, the honest answer to “what is the VAT threshold in 2026?” is there isn’t one for you. A registration threshold is a relief granted to businesses established in the country that sets it. If you are a US seller shipping into France, or a UK seller storing stock in a German fulfilment centre, the applicable threshold in that country is normally nil and registration falls due before the first taxable sale. The figures in the table below are real and officially sourced, but knowing which of the three thresholds applies to your setup matters more than any single number. ...

An A-to-z Guarantee claim is a buyer asking Amazon to step in and refund an order sold by a third-party seller. One number decides what it costs you: an A-to-z Guarantee claim that isn’t denied counts as a defect in your Order Defect Rate (ODR), and your ODR target is under 1% of orders over a 60-day period (Amazon, sell.amazon.com, checked 2026-07-27). That is why “just refund it” is sometimes cheap and sometimes expensive: a refund issued before a claim is filed costs you the order, while a claim granted against you costs the order and a defect. ...

Amazon Coupons vs Deals vs Price Discounts (2026) The short answer: coupons carry a redemption cost charged every time a shopper uses one, deals carry a cost to run plus a possible variable percentage of deal sales with a cap, and price discounts may carry a cost too — but Amazon publishes no public rate card for any of them. Every figure quoted on third-party blogs is a reconstruction, and those reconstructions contradict each other. The number that governs your P&L is the one Seller Central shows before you submit, so this guide is built around reading that screen correctly rather than around numbers nobody can source. ...

The best Amazon FBA prep software in 2026 is ScanPower ($79/month) if prep and ship is a daily production task with staff, ScanLister ($29/month, or $799 once) for a fast local scan-to-label workflow and nothing else, Boxem Professional ($69.99/month, or $59/month billed annually) for the cheapest route to 2D barcodes, and InventoryLab ($69/month inside Threecolts Seller 365) if you want prep bundled with accounting. All prices were checked against vendor pages on 2026-07-27; where a vendor does not publish a readable price, that is stated rather than guessed. ...

Disclosure: This article contains affiliate links — we may earn a commission at no extra cost to you. This does not affect our rankings or conclusions. How to See Competitors’ Amazon Ads: Ad-Spy Tools Compared (2026) You can see which brands advertise on a keyword, and which keywords a competitor’s ASIN advertises on. You cannot see their bids, budgets, or real ad spend — no Amazon competitor ad spy tool has those numbers, because Amazon does not publish them. Every tool in this category estimates paid activity from what is publicly visible in Amazon search results. That is a useful signal, not a window into someone else’s ad console. This guide draws that line, then compares the tools that do the job — SmartScout AdSpy, SellerSprite Ads Insights and Helium 10’s Cerebro — with pricing checked 2026-07-27. ...

Two facts decide your Italy VAT position before any provider comparison matters: where your stock physically sits, and whether your sales into Italy stay inside the EU-wide EUR 10 000 distance-selling threshold. If Amazon holds your inventory in an Italian fulfilment centre, the One Stop Shop does not cover those domestic sales and an Italian registration is normally the route. If you only ship into Italy from another Member State and stay under the threshold, you may never need one. ...

Disclosure: This article contains affiliate links — we may earn a commission at no extra cost to you. This does not affect our rankings or conclusions. Amazon Brand Registry is a free program, and the gate to get in is a trademark. Amazon states two basic requirements: a logo with your brand name permanently affixed to your products or packaging, and “a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store” (checked 2026-07-25). Everything else — A+ Content, Vine, Transparency, Project Zero, Brand Analytics — sits behind that gate, and several need a second application after you’re through it. ...

If a product image, video, or A+ module shows a photorealistic person created entirely by AI and not based on any real human, Amazon is asking sellers to embed the keyword contains-synthetic-performer in that file’s IPTC metadata before uploading it. In practice that means writing the string into the file’s Keywords field — the IPTC property that modern editors store as XMP dc:subject. One command does it: exiftool -XMP-dc:Subject+=contains-synthetic-performer -overwrite_original image.jpg Everything below is the part the news coverage skipped: which files need the tag, which field it goes in, how to do a whole catalog at once, and how to confirm the write landed. Data checked 2026-07-25. ...