Everything for Amazon Sellers—in One Base.

For Amazon PPC product targeting, choose individual ASINs when you know which products you want to compete beside, categories when you need to discover suitable products, and expanded targeting when you want Amazon to explore products related to your selected targets. Expanded targeting is not the same as a fixed ASIN list: Amazon’s current help says its underlying products update daily and the Expanded box is selected by default during setup. Check that setting before treating an individual-product campaign as a controlled test. ...

Amazon PPC portfolios group campaigns for management, reporting, and an optional shared spending cap. A portfolio cap can stop every campaign in the group even when individual campaigns still have budget; a separate, optional unspent-budget feature can let campaigns use other campaigns’ unused capacity. Neither setting replaces your targeting or bid strategy. This guide focuses on the boundary between portfolio and campaign controls. Platform details are based on Amazon Ads’ public help pages, data checked November 4, 2026. It is a documentation-based workflow, not a logged-in account test. Start with the Amazon PPC strategy playbook for profitability and campaign roles. ...

Amazon PPC placement adjustments should follow placement-level economics, not a preference for appearing at the top of search. Compare each placement’s spend, clicks, attributed orders, and sales; then decide whether the problem is the placement premium, the underlying bid, or the campaign’s traffic mix. A higher multiplier increases bidding pressure, not guaranteed visibility or profitability. This guide covers Sponsored Products placement diagnosis and the decision to change an adjustment. For the auction-time mechanisms themselves, use Amazon PPC bidding strategies; for a full account inspection, use the PPC audit. ...

Amazon PPC keyword match types control how a positive keyword can match a shopper query: broad explores related intent, phrase preserves a phrase or its close variations within a query, and exact provides the tightest matching—but still includes close variations. Running the same keyword in multiple match types does not automatically make you bid against yourself. The waste to prevent is duplicated work, unreadable reporting, and funding overlapping targets without a distinct purpose. ...

An effective Amazon PPC campaign structure separates discovery, harvesting, and brand defense wherever those jobs need independent spending or settings. Use campaigns for independent control, ad groups for coherent product-and-target groupings, and a naming register to keep ownership visible. Restructure an existing account through a documented handoff—not by copying every target and immediately switching the old campaigns off. This guide is an account architecture and migration template for Sponsored Products. It does not prescribe your first month’s launch plan or recalculate your advertising margins. Use the beginner setup for the former and the profit-first PPC playbook for the latter. ...

Amazon shipping templates group the shipping regions, service levels, transit times, and rates used by seller-fulfilled offers. Create the template in Shipping settings, then assign the relevant SKUs; saving a template alone does not establish that those offers use it. These are FBM delivery settings, not instructions for sending inventory to an Amazon fulfillment center (Amazon template and assignment help, checked 2026-11-03). The practical setup has three parts: configure the delivery lane, map the right SKUs to it, and check handling time separately. This guide follows Amazon’s US help documentation, not a logged-in account test. If your task is warehouse replenishment, use the FBA inbound shipping guide instead; the FBA versus FBM comparison explains the fulfillment split. ...

Amazon restocking fees are conditional deductions on returned items, not a standard charge for every return. Amazon’s US guidelines prohibit a restocking fee when an item comes back in original condition within the applicable return policy; other cases depend on timing, condition, product type, and responsibility. The documented seller workflow is Manage Seller Fulfilled returns, not a control for FBA sellers to apply their own deductions (Amazon guidelines, checked 2026-11-03). ...

Amazon PPC budget rules automatically raise a campaign’s daily budget when a schedule or performance condition is met. For Sponsored Products, the important distinction is between making more budget available and changing a bid: budget rules do the former. Amazon reviews active rules daily for the following day’s budget, and qualifying increases can stack rather than replace one another. This guide explains how to choose a trigger, calculate overlapping increases, and verify the return to the standard budget. Platform behavior below is based on Amazon Ads’ budget-rules documentation, updated October 28 and checked November 3, 2026. The worked numbers are hypothetical, not campaign results. ...

Amazon PPC bidding strategies determine how Amazon uses or changes your bid in a Sponsored Products auction. Down only can reduce bids, up and down can raise or reduce them, fixed removes that conversion-based adjustment, and rule-based bidding adjusts bids around a campaign goal with a ROAS guardrail. Choose the mechanism for the campaign’s job, then review placement and audience adjustments separately. This guide compares those mechanisms, not ad scheduling or a complete campaign launch. The platform facts come from Amazon Ads’ Bidding strategies for Sponsored Products, updated September 28, 2026; data checked 2026-11-03. These are documented controls, not results from an advertising account we tested. ...

Amazon FBA shipment reconciliation is the process for resolving differences between the inventory in your shipping plan and the units Amazon accounts for. A shipment must be Closed before it can be eligible for reconciliation; then use Track shipment → Contents to review discrepancies and request research. You need proof of inventory ownership and proof of delivery, not just a statement that units are missing. This guide covers the missing-unit investigation after shipment closure, not the entire inbound journey or reimbursement valuation. Platform details below come from Amazon’s US Reconcile your shipment help page, data checked 2026-11-03. The workflow is documented guidance, not a walkthrough performed inside a seller account. ...

A trademark clearance search before you name an Amazon brand has two parts. First, search the free USPTO trademark database for marks that look, sound, or mean something similar to your name on related goods, not just identical names in your own class. Second, search state trademark registries and the internet, including Amazon itself, because unregistered use can also block you. A federal search alone is not enough: the USPTO says its database “only contains federally registered and applied-for trademarks.” ...

If the HTS code of your wooden, bamboo or other plant-based product appears on the APHIS Lacey Act Implementation Schedule, the importer of record or its agent must file a Lacey Act declaration at entry that names the plant’s scientific name, the country where it was harvested, the value, and the quantity in metric units. Since Phase VII began on December 1, 2024, APHIS has required declarations for all remaining plant product HTS codes that are not 100-percent composite materials, which pulls in furniture, cork, sporting goods and housewares that never needed one before. As of January 1, 2026, APHIS no longer accepts paper PPQ 505 forms: the filing goes through CBP’s ACE or APHIS’s LAWGS (APHIS pages read 2026-10-15). ...