Everything for Amazon Sellers—in One Base.

AMZBase curates seller tools, explains what they’re best for, and publishes step-by-step playbooks—so you can sell smarter and scale faster.
Selling on Amazon Mexico from the US: Remote Fulfillment vs. local FBA

How to Sell on Amazon Mexico from the US: Remote Fulfillment vs. Local FBA, the RFC, and Peso Fees

A US seller can sell on Amazon Mexico two ways. Remote Fulfillment with FBA lists eligible US offers on Amazon.com.mx and ships each order across the border from US stock; local Amazon Mexico FBA means importing inventory into Mexican fulfillment centers and selling it domestically. Three things change once Mexico is involved: an RFC tax ID that decides how much Amazon withholds, a courier import rulebook that blocks whole product types from cross-border orders, and a peso fee card that Amazon.com.mx publishes openly (data checked 2026-09-15). This guide covers only those Mexico-specific layers, using Amazon’s own pages. ...

September 15, 2026 · 11 min · 2193 words · AMZBase
Amazon Outlet Deals for Sellers title card

Amazon Outlet Deals for Sellers: Eligibility, the Maximum Deal Price, and Event Cutoffs

Amazon Outlet deals are limited-time discounts on excess FBA inventory that Amazon features on its Outlet page (amazon.com/outlet), for a period Amazon fixes, “usually two weeks.” Per Amazon’s public Seller Forums announcement, you need “a professional selling plan and a customer rating of at least 3.5 stars,” there is no fee to use Outlet deals, and your price must sit at or below a maximum price Amazon shows you (data checked 2026-09-15). ...

September 15, 2026 · 11 min · 2131 words · AMZBase
An Amazon FBA business plan outline with a source column next to every section

Amazon FBA Business Plan: The Sections That Matter and Where Each Number Should Come From

An Amazon FBA business plan is the standard business plan — executive summary, market analysis, operations, marketing, funding, financial projections — with one discipline added: every number in it carries a label saying where it came from. Amazon does not ask for a plan when you register, and its pricing pages publish fees and plan prices, not a revenue benchmark to paste into one. What makes the document useful is that fee lines trace to Amazon’s own pages, cost lines to written quotes, and sales lines to evidence you can show. ...

September 15, 2026 · 12 min · 2376 words · AMZBase
Amazon Custom program guide for sellers

Amazon Custom for Sellers: Who Can Enroll, How Personalization Works, and How It Differs from Handmade

Amazon Custom is a free Seller Central feature set that lets Professional sellers take buyer input — text, images, logos, or choices from a list of options — and make each unit to that specification. Any Professional seller can register, and Amazon says approvals are typically emailed within an hour. Two rules separate it from a normal listing: customized orders must be shipped by the seller through Fulfilled by Merchant (FBA is not allowed), and custom products are not returnable except when they arrive damaged, defective, or materially different from the order. Everything on this page was checked against Amazon’s official program page, sell.amazon.com/programs/custom, on 2026-09-15. ...

September 15, 2026 · 12 min · 2346 words · AMZBase
Amazon account level reserve versus deferred transactions on the Payments dashboard

Amazon Account Level Reserve: Why Amazon Holds Your Payout and When It Is Released

An Amazon account level reserve is money from your seller balance that Amazon holds back to cover what it calls “financial obligations, such as refunds, claims, or chargebacks not covered by Delivery date-based reserve policies.” Amazon’s help page lists five common reasons for it: open A-to-z Guarantee claims, chargebacks, seller performance below benchmarks, an account under review, and income tax withholding. Claim and chargeback reserves are released after they are processed; Amazon publishes no release timeline for the other three reasons and no percentage or formula for how much it holds (checked 2026-09-15). ...

September 15, 2026 · 10 min · 2088 words · AMZBase
How to Cancel an Amazon FBA Shipment title card

How to Cancel an Amazon FBA Shipment: Where the Option Lives, the Time Limits, and What You Still Pay

To cancel an Amazon FBA shipment, open the shipment’s Send to Amazon workflow and click Cancel shipment at the bottom of the workflow page; Amazon then cancels every shipment created in that workflow and moves them to Canceled status in your Shipping Queue (data checked 2026-09-14). The button is the easy part. What you still pay depends on two clocks: Amazon partnered carrier charges are billed unless you cancel within 24 hours of accepting them for small parcel, or one hour for LTL and FTL, and a shipment deleted after you approved the plan can draw a per-unit inbound defect fee. ...

September 14, 2026 · 10 min · 2056 words · AMZBase
How Much Does Amazon PPC Cost? Billing, CPC Drivers, and Where the Spend Goes title card

How Much Does Amazon PPC Cost? Billing, CPC Drivers, and Where the Spend Goes

Amazon PPC has no fixed price. Sponsored Products charges nothing to open a campaign and bills only when a shopper clicks; you set the most you will pay per click, and an auction decides what you actually pay, up to that ceiling. Amazon Ads itself says there “won’t be a set number” for a brand’s CPC, so the honest answer to Amazon PPC cost is a mechanism: your bid, your adjustments, the auction, and your daily budget. This guide covers how each ad type bills, what moves CPC, one dated third-party average, and the three layers total spend splits into. Data checked 2026-09-14 against Amazon Ads’ own pages. ...

September 14, 2026 · 11 min · 2209 words · AMZBase
Amazon FBA vs affiliate marketing compared on capital, inventory risk, and margin structure

Amazon FBA vs Affiliate Marketing: Capital, Risk, and Margin Structure Compared

Amazon FBA vs Affiliate Marketing: Capital, Risk, and Margin Structure Compared Amazon FBA and Amazon affiliate marketing sit on opposite sides of the same sale. An FBA seller buys inventory first, pays Amazon’s referral and fulfillment fees, and keeps whatever is left; an Amazon Associate spends nothing on stock and earns a fixed percentage of qualifying revenue — 3.00% for Toys on amazon.com, for example — set by Amazon’s published rate table (checked 2026-09-14). So the comparison is not “which earns more.” It is which risk you want to carry: inventory and fee risk as a seller, or traffic and terms risk as an affiliate. ...

September 14, 2026 · 11 min · 2139 words · AMZBase
Amazon FBA NAICS Code title card

Amazon FBA NAICS Code: Why There Isn't Just One, and How to Look Yours Up (2026)

There is no single Amazon FBA NAICS code. Under the current 2022 edition of NAICS, an online seller is classified by what it mainly sells, not by the fact that it sells through Amazon, so the code for a toy seller differs from the code for a cosmetics seller. The code many older articles still quote, 454110 “Electronic Shopping and Mail-Order Houses”, is a 2017 NAICS code that does not appear in the Census Bureau’s 2022 code list (data checked 2026-09-14). The IRS applies the same logic on its business returns: for nonstore retailers, it tells you to “select the PBA code by the primary product that your establishment sells.” ...

September 14, 2026 · 11 min · 2321 words · AMZBase
Amazon FBA Meltable Inventory (2026) title card

Amazon FBA Meltable Inventory (2026): What Counts as Meltable and the Current Rules for Sending It In

Amazon FBA meltable inventory is open again for fall 2026, but in two waves rather than on one date. According to Amazon’s US help page (data checked 2026-09-14), gummies, protein bars, cookies, and coated candy could be sent to FBA starting August 31, 2026 and are fulfilled by Amazon starting September 14, 2026; chocolate, coated chocolate nuts, fruit, caramel, and gelatin gummies can be sent starting September 21, 2026 and are fulfilled starting October 5, 2026. Amazon defines meltable products as heat-sensitive consumables at high risk of melting at storage or transit temperatures at or above 155°F, and the same page sets April 15, 2027 as the cutoff for meltable removal orders. ...

September 14, 2026 · 10 min · 2091 words · AMZBase

Amazon FBA vs Shopify: The Five Numbers That Decide Where Your Stock Sits (2026)

Amazon FBA vs Shopify: The Five Numbers That Decide Where Your Stock Sits (2026) Amazon FBA vs Shopify is not a channel question — it is a decision about where your inventory physically sits and how you buy the next batch. On FBA, Amazon holds the units: you ship into Amazon’s network on Amazon’s inbound terms, Amazon’s record is the count you restock against, and Amazon bills you per order and per cubic foot. On a Shopify store, nothing in the platform holds anything — Shopify Fulfillment Network is an app that connects you to third-party logistics providers, and the inventory record in your own admin is the only count that exists. ...

September 11, 2026 · 12 min · 2390 words · AMZBase
Amazon FBA Liquidations (2026) title card

Amazon FBA Liquidations (2026): Recovery Rates, Eligibility, and How They Compare to Removal, Disposal, and Donation

An Amazon FBA liquidation is a removal disposition in which Amazon sells your inventory in bulk to a contracted liquidator and pays you the net proceeds — a gross recovery Amazon staff describe as approximately 5–10% of the product’s average selling price for the US market (Seller Forums account News_Amazon, read 2026-09-11). It is not a channel that competes with selling. It competes with disposal. Since September 30, 2025, liquidation is the default outcome for unsold US and Canada inventory in any account that never configured its automated removal settings (News_Amazon, Seller Forums). For many sellers the live question is not “should I opt in” but “should I opt out.” ...

September 11, 2026 · 11 min · 2256 words · AMZBase