Everything for Amazon Sellers—in One Base.

Brand Analytics Amazon is a reporting suite inside Seller Central that shows how shoppers search for, click on, buy, and re-buy products in your brand — aggregated across the whole store, not just your own orders. Amazon lists no separate charge for it, but access is gated twice: Amazon states that “To access Brand Analytics, you need a Professional selling account” and “You also need to be a Brand Representative for a brand enrolled in Amazon Brand Registry” (sell.amazon.com, checked 2026-08-02). As of 2026-08-02, Amazon’s own pages list seven dashboards, and this guide covers what each one measures and in what order to read them. ...

The thing most sellers still call the Amazon FBA restock limit has not existed under that name since 1 March 2023. Amazon replaced it with a single monthly FBA capacity limit per storage type, measured in cubic feet rather than units and announced in the Capacity Monitor each month. Your practical maximum inventory level is that cubic-foot limit minus what you already hold and what is already inbound, and there are four routes to move it: Capacity Manager, Amazon Warehousing and Distribution, shrinking the volume each unit consumes, and raising your IPI over time. ...

Amazon product liability insurance becomes mandatory within 30 days of the month your gross proceeds pass $10,000. Amazon’s policy page states that you “must obtain and maintain commercial liability insurance within 30 days after exceeding USD 10,000 in gross proceeds in sales in one month on Amazon.com, or if otherwise requested by us” (Commercial Liability Insurance Requirements, checked 2026-08-02). The minimum limit is “at least USD 1 million per occurrence and in aggregate,” and the policy must name “Amazon.com Services LLC and its affiliates and assignees” as additional insureds. ...

Every product new to Amazon’s catalog needs a product ID, and Amazon checks that ID against GS1’s database before it trusts it. Amazon’s own GTIN exemption seller guide states it plainly: “We verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid” (data checked 2026-08-02). A code that resolves to a different company in GS1’s records is one Amazon can treat as invalid. ...

Amazon Live is Amazon’s shoppable livestream format: you broadcast from a phone, viewers watch inside Amazon, and the products you’re discussing sit in a carousel beside the video player so they can buy without leaving the stream. For sellers there is one hard gate — per Amazon’s Community Policy, “If you are a Seller, you must be a professional Amazon Seller who is registered in Amazon’s Brand Registry and sells on Amazon.com.” Vendors and Amazon Influencers have their own doors. There is no fee: “There is no cost to livestream on Amazon using the Amazon Live Creator app” (both checked 2026-08-02). ...

Amazon decides hazmat status per finished product, not per category, and it decides it mostly from your own listing text. Its help page is explicit: “The physical and chemical properties of a unique, finished product define whether or not it’s a dangerous good. That’s why there is no predefined classification based on product type” (Dangerous goods identification guide (hazmat), checked 2026-08-01). A flagged ASIN is cleared with one of two documents — a safety data sheet (SDS) or an exemption sheet — and the Dangerous Goods team reviews each submission within two business days, with every resubmission restarting that clock. ...

Choosing between the Amazon Individual vs Professional plan is a two-part decision, and only the first part is arithmetic. In the US store, the Individual plan costs “$0.99 / item sold” and the Professional plan “$39.99 / month” (sell.amazon.com/pricing, checked 2026-08-01). Divide one by the other and Professional becomes the cheaper option at 41 units a month — not the 40 repeated everywhere. At 40 units Individual still costs less: 40 × $0.99 = $39.60, against a $39.99 subscription. ...

An Amazon returnless refund pays for itself on a SKU whenever the cost of moving that unit back into sellable inventory exceeds what the unit is worth once it arrives. That is the whole decision. Price is only a proxy for it — what actually decides the answer is the probability the returned unit can be sold again, and that varies far more by category and return reason than by dollar value. This guide gives you the arithmetic, a five-gate test per SKU, and a checklist for your Amazon return settings. ...

How to Track Amazon FBA Shipments End to End You track an Amazon FBA shipment from the Shipping Queue in Seller Central, and it moves through the chain Amazon documents as its common FBA shipment statuses: Ready to ship, Shipped, In transit, Delivered, Checked in, Receiving, Closed. Amazon’s own instruction is short: “You can track FBA shipments from your Shipping Queue in Seller Central.” Selecting Track shipment next to a status opens the Shipment summary (data checked 2026-08-01, from Amazon’s official post How to track FBA shipments, dated Jan 7, 2025). ...

Amazon’s Choice means Amazon’s systems flagged a product as an easy default for a common shopping need — that is the whole of it. It is not a rank, not a quality award, and not something a seller can buy or apply for. Amazon names five inputs it considers — ratings, price, popularity, product availability and fast delivery — and the badge Amazon renders on search results today adds three plain criteria of its own: rated 4+ stars, purchased often, returned infrequently (checked 2026-08-01). Everything else you have read about it — keyword-level awards, star-rating floors, Prime requirements — is inference, and this guide keeps the two apart in separate sections so you can tell which is which. ...

The Amazon aged inventory surcharge is a monthly charge on FBA units that have sat in the fulfillment network longer than 180 days, billed per cubic foot on top of your regular monthly storage fee. Amazon’s rate card, effective January 16, 2026, runs from $0.50 per cubic foot at 181–210 days to $7.90 per cubic foot or $0.35 per unit, whichever is greater, at 456 days and over (Amazon staff account Angie_Amazon, Seller Forums, data checked 2026-07-31). ...

The Amazon best seller badge — the orange flag on a product detail page — has exactly two publicly stated conditions. Amazon’s seller site puts it in one sentence: “The best seller badge appears on detail pages for products that meet an ordering threshold and rank #1 in a category with at least 100 products” (sell.amazon.com, checked 2026-07-31). So it takes being number one in a category that holds at least 100 products, plus an internal ordering threshold Amazon has never quantified. Amazon publishes no application, no fee and no setting — the badge is an output of sales rank, which is an output of sales volume. ...