Everything for Amazon Sellers—in One Base.

Amazon Brand Referral Bonus: Enrollment, Attribution Links, Real Rates, and How to Check It Landed The Amazon Brand Referral Bonus (BRB) pays a credit against your referral fees when you send traffic to Amazon from your own off-Amazon advertising. Amazon describes the payout as a bonus “averaging 10% of qualifying sales” — averaging, not flat: the published examples run 7% to 11% by category and sale price. Eligibility is narrow. Amazon states: “Sellers in Amazon’s US store with a Professional selling plan can enroll their brand in Amazon Brand Registry to be eligible for the Brand Referral Bonus.” Traffic counts only if it arrives through an Amazon Attribution tag, and the credit lags: “But in general, you’ll see the full amount of your bonus credited after a waiting period of two months (to accommodate sales or returns).” ...

If you sell through Amazon and ship to EU consumers from stock held outside the EU, the Amazon IOSS number is Amazon’s, not yours: for consignments with an intrinsic value up to EUR 150, Amazon is the deemed supplier, adds destination-country VAT at checkout and remits it under its own Import One-Stop Shop registration. Your obligation is narrower but not optional — that number has to reach whoever lodges the import declaration, because the import VAT exemption is legally conditional on it. IOSS registration in your own name is only a live question for channels Amazon does not cover. Data checked 2026-08-04. ...

Disclosure: This article contains affiliate links — we may earn a commission at no extra cost to you. This does not affect our rankings or conclusions. Amazon replens are SKUs you can buy again — from the same source, at roughly the same unit cost, on a cadence you control — and resell at a margin that holds across reorders. The word is seller-community shorthand for “replenishable,” not Amazon vocabulary. The working test is narrower than most definitions: a product is a replen only when the pair of product and supply source survives a second and third purchase at the same numbers. The same ASIN can be a replen from a distributor price list and a one-off from a clearance endcap. ...

Disclosure: This article contains affiliate links — we may earn a commission at no extra cost to you. This does not affect our rankings or conclusions. Amazon Seller Tools Directory (2026): Every Category, 2-3 Picks Each This Amazon seller tools directory is a map, not a ranking. Amazon seller software splits into eleven jobs — product research, keywords, listings, repricing, inventory, profit, ads, reviews, reimbursements, sourcing, and product media. Each section below names two or three representative tools for that job, gives the entry price as shown on the vendor’s own pricing page on August 4, 2026 (data checked 2026-08-04), and links to the full comparison for that category. Nothing here is evaluated in depth on purpose: the depth lives in the linked guides. ...

Getting a VAT number in Spain differs from most EU registrations on the point that decides your cost first: if your business is established outside the European Union, a Spanish-domiciled fiscal representative is compulsory unless one of two narrow statutory carve-outs covers you. As at 2026-08-04 the Agencia Tributaria (AEAT) names Norway as the only country inside the mutual-assistance carve-out; the statute adds establishment in the Canary Islands, Ceuta or Melilla. ...

Brand Analytics Amazon is a reporting suite inside Seller Central that shows how shoppers search for, click on, buy, and re-buy products in your brand — aggregated across the whole store, not just your own orders. Amazon lists no separate charge for it, but access is gated twice: Amazon states that “To access Brand Analytics, you need a Professional selling account” and “You also need to be a Brand Representative for a brand enrolled in Amazon Brand Registry” (sell.amazon.com, checked 2026-08-02). As of 2026-08-02, Amazon’s own pages list seven dashboards, and this guide covers what each one measures and in what order to read them. ...

The thing most sellers still call the Amazon FBA restock limit has not existed under that name since 1 March 2023. Amazon replaced it with a single monthly FBA capacity limit per storage type, measured in cubic feet rather than units and announced in the Capacity Monitor each month. Your practical maximum inventory level is that cubic-foot limit minus what you already hold and what is already inbound, and there are four routes to move it: Capacity Manager, Amazon Warehousing and Distribution, shrinking the volume each unit consumes, and raising your IPI over time. ...

Amazon product liability insurance becomes mandatory within 30 days of the month your gross proceeds pass $10,000. Amazon’s policy page states that you “must obtain and maintain commercial liability insurance within 30 days after exceeding USD 10,000 in gross proceeds in sales in one month on Amazon.com, or if otherwise requested by us” (Commercial Liability Insurance Requirements, checked 2026-08-02). The minimum limit is “at least USD 1 million per occurrence and in aggregate,” and the policy must name “Amazon.com Services LLC and its affiliates and assignees” as additional insureds. ...

Every product new to Amazon’s catalog needs a product ID, and Amazon checks that ID against GS1’s database before it trusts it. Amazon’s own GTIN exemption seller guide states it plainly: “We verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid” (data checked 2026-08-02). A code that resolves to a different company in GS1’s records is one Amazon can treat as invalid. ...

Amazon Live is Amazon’s shoppable livestream format: you broadcast from a phone, viewers watch inside Amazon, and the products you’re discussing sit in a carousel beside the video player so they can buy without leaving the stream. For sellers there is one hard gate — per Amazon’s Community Policy, “If you are a Seller, you must be a professional Amazon Seller who is registered in Amazon’s Brand Registry and sells on Amazon.com.” Vendors and Amazon Influencers have their own doors. There is no fee: “There is no cost to livestream on Amazon using the Amazon Live Creator app” (both checked 2026-08-02). ...

Amazon decides hazmat status per finished product, not per category, and it decides it mostly from your own listing text. Its help page is explicit: “The physical and chemical properties of a unique, finished product define whether or not it’s a dangerous good. That’s why there is no predefined classification based on product type” (Dangerous goods identification guide (hazmat), checked 2026-08-01). A flagged ASIN is cleared with one of two documents — a safety data sheet (SDS) or an exemption sheet — and the Dangerous Goods team reviews each submission within two business days, with every resubmission restarting that clock. ...

Choosing between the Amazon Individual vs Professional plan is a two-part decision, and only the first part is arithmetic. In the US store, the Individual plan costs “$0.99 / item sold” and the Professional plan “$39.99 / month” (sell.amazon.com/pricing, checked 2026-08-01). Divide one by the other and Professional becomes the cheaper option at 41 units a month — not the 40 repeated everywhere. At 40 units Individual still costs less: 40 × $0.99 = $39.60, against a $39.99 subscription. ...